Business

7UP rolls out summer campaign


Published : 19 May 2022 09:48 PM

Beating the summer heat with its ‘Think Fresh’ philosophy, 7UP® on Thursday launched its summer campaign featuring the brand ambassador Shakib Al Hasan. 

Taking an inspiration from 7UP®’s curly-haired mascot Fido Dido©, the fun new TVC portrays Shakib Al Hasan winging his way through a googly situation that life throws at him. 

The film is an ode to 7UP®’s quintessential mantra to ‘Think Fresh/ Bhabo Fresh’ and motivates youngsters to tackle every tough situation with calm, composure, and wit.

Set on a rooftop in Dhaka on a sweltering summer day, 7UP®’s film ships us to a casual gathering of family & friends along with Shakib Al Hasan. Perfect crowd, perfect décor, perfect food, but the party lacks one key element – good music. 

The film showcases an international DJ taking over the console & playing music that doesn’t quite fit the occasion. After multiple failed requests by the youngsters to play some local, more popular songs, 7UP®’s ultra-cool and effortlessly witty Fido Dido© comes to their rescue.  Handing over a chilled bottle of 7UP® to Shakib, Fido prompts Shakib to ‘Think Fresh’ & come up with a solution to this problem.

 Quick on his feet, Shakib gets the DJ to announce ‘Khida paise!’ without knowing what it means in Bangla, making the courteous guests shower him with scrumptious Bangla delicacies and bottles of 7UP®.