7UP a popular beverage on Tuesday unveiled its summer campaign featuring the brand ambassador Shakib Al Hasan and its limited-edition rich golden and green Ramadan packs.
The new special packaging developed by the PepsiCo Design & Innovation team draws inspiration from the various elements that embody the spirit of Ramadan- from the crescent moon to the golden and green pattern.
As Ramadan begins, 7UP® has launched its witty and heartful film which transports Shakib Al Hasan to his go-to Iftar place ‘Montu Mama’s Hotel’ in his hometown on the auspicious occasion of Ramadan. Looking at the world-class Iftar being served at his hotel, Shakib is gripped by nostalgia, but at the same time he realizes that the shop has now faded in comparison to the modern, flashy outlets that have lined up their fancy Iftar items. Speaking on the TVC, Shakib Al Hasan said, “I am excited to be part of the new 7UP film, marking the auspicious occasion of Ramdan. This film is really close to my heart, as it uplifts our spirits with a heartfelt message delivered via quick wit.”
Commenting on the launch, Naseeb Puri, Senior Marketing Director, Bangladesh Region, PepsiCo said, “Marking the solemn month of Ramadan, our new brand film is a reflection of our ‘Think Fresh’ philosophy with a thoughtful message.”
