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6th Edition of DIGITAL MARKETING AWARD RECOGNISES THE BEST DIGITAL CAMPAIGNS FOR THE YEAR 2021-22


Published : 19 Dec 2022 04:00 PM | Updated : 19 Dec 2022 04:00 PM
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 Reveling into its 6th glorious year, the widely acclaimed Digital Marketing

Award honored 124 digital campaigns by holding a grand award gala at The Grand Ballroom, Le

Méridien, Dhaka, on Saturday, December 17, 2022. An initiative of Bangladesh Brand Forum, Digital

Marketing Award 2022, was presented by Meghna Group of Industries, powered by Httpool Bangladesh

Ltd., in association with Adjust & The Daily Star.

The award gala was attended by more than 500 digital marketing enthusiasts. The widely sought-after

Digital Marketing Award is the only accolade for digital works in Bangladesh. This year, more than 1000

nominations were submitted for the award. Among these, 409 campaigns got shortlisted by five jury

panels, and 124 were selected as the ultimate winners by seven grand jury sessions.

This year’s Digital Marketing Award declared winners across 21 distinct categories in four ranks. There

were 66 Bronze, 44 Silver, 13 Gold, and 1 Grand Prix award recipients.

In his welcome speech, Mr. Shariful Islam, Founder & Managing Director, Bangladesh Brand Forum,

said, “in the era of dual existence of digital and physical dimensions, we need to activate our human

emotions more, and to unlock the next era of innovation and possibilities, our digital strategies should

be aligned.”

The 6th edition of Digital Marketing Award was preceded by the 9th edition of Digital Summit. Initiated

in 2014 by Bangladesh Brand Forum, the Digital Summit is the apex platform for the country’s digital

marketers. This year’s summit was attended by more than 350 professionals. The theme for the summit

was “WINNING THE DIGITAL AGE”. “The aim of the summit was to delve deep into the industry

challenges allowing industry leaders to share multi-dimensional experiences. It also enabled a platform

to stage exclusive discussions on possible solutions, analyze digital trends, integrate technology &

innovation, and develop industry guidelines to positively contribute to the digital media marketing

industry facing challenges during this crisis period.”

The summit consisted of 4 Keynote Sessions, 4 Panel Discussions, 2 Insight Sessions, and 1 Case Study.

The speakers joined from different regions of the world and shared knowledge and experiences.

Alongside, there were notable local experts who enlightened and put forward different knowledge areas

through the panel and other sessions.

Speaking on the occasion, Nazia Andaleeb Preema, Director & Creative Editor, Bangladesh Brand Forum,

said, “the post covid reality has unveiled the true potentiality of a digital world in front of us. It’s high

time we cashed in all the opportunities the superior digital ecosystem offers us. But again, opportunities

come with challenges. So, the professionals and experts here have to lead meeting those challenges and

filling the gaps”.

Digital Summit 2022 was graced by the presence of four dynamic and globally acclaimed Keynote

Speakers: Mathieu Brunier, Partner Director, Mediam Group by Aleph, Aleph Group, inc.; Kazi Monirul

Kabir, Country Director, Httpool Bangladesh Ltd.; Oliver Wilke, Regional Director, South East Asia,

Eskimi; and Solaiman Alam, Chief Digital & Strategy Officer, Grameenphone Ltd.

Other remarkable speakers at the summit were: Archana Roche, Global Measurement Lead, Httpool;

Vineet V. George, Sales Manager, Adjust; Munaf Mojib Chowdhury, Partner Director, Httpool

Bangladesh ltd.; Tusnuva Ahmed Tina, Executive Director, Mindshare Bangladesh; Mahfuz Sadique FRSA,

Chief Communications Officer, bKash Ltd.; Nazim Farhan Choudhury, Managing Director, Adcomm Ltd.;

Sharmin Rahman, Head of Corporate Brand & Engagement, Acting Head of Marketing, Grameenphone

Ltd.; Urfi Ahmad, Brands & Communication Director, Banglalink; Ishraq Dhaly, Director, Accounts &

Servicing, Magnito Digital; Shamim Zaman, Head of Brands & Marketing Communication, Robi Axiata

Ltd.; Sharfuddin Bhuiyan Shamol, Head of Marketing, Transcom Beverages Ltd.; Nusrat Jahan, Marketing

Director, Reckitt Bangladesh; Tajdin Hassan, Chief Business Officer, The Daily Star; Ariful Bashar,

Associate Vice President, Digital Business Lead, Grey Advertising Bangladesh Ltd.; Joshua Adhikari,

Regional Growth Manager, South Asia, Eskimi; A B M Jabed Sultan Pias, Head of Business, Prothom Alo

Digital; Lutfi Chowdhury, Co-Founder & Chief Executive Officer, Adfinix; Vaibhav Katoch, Senior

Partnerships Manager, Adjust; Sanjid Hossain, Digital Transformation & Growth Marketing Consultant;

Zeeshan Kingshuk Huq, Changemaker, CXO & Entrepreneur; Risalat Siddique, The Man of Steel

(Chairman), Analyzen Bangladesh Ltd.; Mukit Ahmed, Head of Brand Marketing & Communications,

Banglalink Digital Communications Ltd.; and Kazi Mohiuddin, Senior General Manager, Brand, Meghna

Group of Industries.

An initiative of Bangladesh Brand Forum, Digital Marketing Award 2022 and Digital Summit 2022 were

presented by Meghna Group of Industries, powered by Httpool Bangladesh Ltd., in association with

Adjust & The Daily Star, Supported by – Adfinix, Eskimi; Strategic Partner – Bangladesh Creative Forum;

Mediam Group by Aleph; Knowledge Partner – Marketing Society of Bangladesh (MSB); Technology

Partner – aamra Networks Limited; Event Partner – Le Méridien Dhaka; PR Partner – Backpage PR.