Reveling into its 5th glorious year, the widely acclaimed Digital Marketing Award honored 125 digital campaigns by holding a grand award gala at a city hotel in the capital recently.
The award gala was attended by more than 500 digital marketing enthusiasts. This year, more than 1000 nominations were submitted for the award. Among these 474 campaigns got shortlisted by nine jury panels and 125 were selected as the ultimate winners by nine grand jury sessions of the accolade.
This year’s Digital Marketing Award had 125 winners across 18 distinct categories in four ranks. There were 15 Gold, 46 Silver, 64 Bronze award recipients, this year there were no Grand Prix recipients in the accolade’s 5th iteration.
In her welcome speech Ms. Nazia Andaleeb Preema, Director, Bangladesh Brand Forum mentioned, “in the era of dual existence of digital and physical dimensions we need to activate our human emotions more, and to unlock the next era of innovation and possibilities our digital strategies should be aligned.”
This year’s summit was attended by more than 400 professionals. The theme for the summit was “Future Proofing Digital Strategy”. The aim of the summit was to disseminate the knowledge of enhanced methods of acquisition and intelligent marketing and in the ever-evolving market how they can future proof their strategies in the ever-changing market.
Shariful Islam, Founder and Director of Bangladesh Brand Forum gave the Welcome Note of the summit and stressed that a brand must look beyond mere numbers. He urged all the companies who are coming up with digital strategies for their clients to bring the lens of people, community and Bangladesh as a whole on board. He added, if all of these elements are not growing together simultaneously, companies cannot grow sustainably.
