Popular messaging application Viber has rolled out its new user interface (UI) in Bangla for the local market. This is Viber’s major update for the people of Bangladesh which ensures easier accessibility and usability by everyone with a smartphone in the country.
The app, reputed globally as being one of the most secured cross-platform communication applications with default end-to-end encryption, is widely used in Bangladesh by individuals and communities. Viber has taken several initiatives recently to make the app more user-friendly and intuitive by adding new features, building local communities for organizations and celebrities, and rolling out localized sticker packs for users in the country as well as expat Bangladeshis abroad.
Viber launched their first sticker pack in Bangla in 2016 and since then they have launched an array of sticker packs in Bangla, such as Uradhura, Bissho (World Cup) Cricket 2019, Bhalobasha Bhalobashi, etc. The sticker packs contain various kinds of characters with Bangla phrases and words, providing the user with a wide range of emotions with appealing sticker designs.
Moreover, there are various organizations in Bangladesh maintaining public accounts and communities on Viber including media outlets, telecommunication companies such as Grameenphone, Robi, Banglalink, etc. along with celebrities. Users can get announcements and updates from these accounts and will be able to send and receive one-on-one messages with the admin panel of the public account.