BP Business Desk
The rise of smartphone brand realme has astonished the tech world. Emerging in May 2018, in just only two years, realme has become fastest growing smartphone brand in the world.
Within this period, the company has reached to 35 million users. Now the tech-trendy brand eyes to reach a user base of 100 million users within next two to three years.
With eye-catching design and robust performance, realme smartphones have become popular amongst the young generation. realme has already entered in the smartphone markets of 27 countries and regions, including China, India, Thailand, Indonesia, Pakistan, Malaysia.
In May 2019, realme launched its products in the Europe regions. With sheer promise, the trendsetter brand entered Bangladesh in February, 2020. Every new release became an instant hit.
realme has created huge fanbase all over the world and it is increasing by the day. realme has become among the top five phone vendors in Southeast Asia. Although the tech world has seen a steep decline in sales during the pandemic, with timely initiative and digital marketing, realme continued a steady growth Being the ‘Popularizer of Tech Trendsetter Life,’ and adhering the ‘dare to leap’ spirit, realme has become the fastest growing smartphone brand in the world.
Now the brand is eying to become the ‘fastest growing AIoT brand’ with its range of AIoT products including TV, earphones, wearables like bands and watches, speakers, in-car chargers, backpacks, luggage cases, even toothbrushes, all will be able to be controlled via realme smartphones.
This year the brand is approaching “1+4+N” product strategy to empower the young generation with 1 Core product, 4 Smart hub, and N AIoT products. The prime objective of this latest strategy is to manage various AIoT products by enhancing your personal, home, and travel experiences, no matter where you are. As a result, you will be always connected with your smart devices.
realme plans to unveil 50 AIoT products including smart TVs, electric toothbrushes by the end of 2020 and this AIoT product portfolio will be expanded to 100 next year, and with a flexible price point, realme will become the first choice among youngsters in the sphere of AIoT products. And with all these upcoming products, realme dares to reach 100 million users within next two to three years.