BP Online Desk
Pringles, premium brand of potato chips from the house of Kellogg’s, unveiled its limited edition can to capture and cheer for Bangladesh’s ‘Can-Do’ spirit.
The 32 inches tall limited edition mega can features the green and red national colours of Bangladesh, the familiar yellow stripes of the Bangla tigers, emblazoned with the fans cheering for their beloved team! Every mega can, priced at 575 BDT, includes 3 Pringles cans each weighing 147gms.
Commenting on the launch of the limited edition cans, Jaspinder Singh Vohra, Director (Exports), Kellogg South Asia, said, “Bangladesh is a huge market for savoury snacks (as per Euromonitor 2018) and Pringles, an iconic brand, is well accepted by the consumers. This enables us with a huge opportunity to increase the love of the brand in the country, one of which is through creating locally relevant communication. Love for cricket is as strong in Bangladesh as any other nation. The vibrant colours of the mega can capture the gamut of feelings that fans experience while watching the Bangla Tigers take the field.’’