PRAN bags $5.2m export orders from Germany fair

PRAN, a leading food processor in Bangladesh, bagged $5.2million worth of export orders at Anuga-2019, one of the largest food and beverage exhibitions in the world. Some 7590 companies from 100 countries participated in the fair held at Koelnmesse Exhibition Center in Cologne, Germany. The five-day fair began on October 5. This time PRAN participated in the fair for the 12th times.

Mentioning that PRAN received fabulous response from the buyers, Mizanur Rahman, Chief Operating Officer at PRAN Export, said this year, the group displayed over 500 products including 30 new products in its two stalls. Confectionary, juice and bakery items were the center of attraction among the buyers.   He also said that Anuga Fair is one of the largest food and beverage fairs in the world. Traders and buyers, from every corner of the globe, participate in the exhibition. Traders display their products and on the other hand, buyers get idea about products of different brands. Kamruzzaman Kamal, Marketing Director at PRAN-RFL Group said, “The main purpose of participating the exhibition is to expand export market. 

Because, we want to spread our products all over the world. Anuga Fair is a big platform in this regard. Another reason behind the participation is to increase number of PRAN products in the famous chain shops across Europe. We also gather ideas about the latest trends of processed foods.” Currently PRAN Group is exporting its product to 141 countries across the globe. PRAN-RFL Group received export trophy for consecutive 16 times for its contribution in export sector.