‘Low price, better quality help boost Denim business in Bangladesh’

16th Bangladesh Denim Expo kicks off at ICC,B Dhaka

Published : 06 May 2024 10:18 PM

Denim business has been growing in Bangladesh mainly for low price, quality and high capacity, opines sector insiders and exhibitors at an international exhibition, named '16th Bangladesh Denim Expo' on Monday.

The international clothing retailers and brands, participating in the expo, express that they are upbeat on the Bangladesh denim segment as they could see a bright prospects of business here.The global supply chain of denim and garment has been rebounding from the severe fallouts of the covid 19 and Russia Ukraine war.They are either expanding their business or setting up new offices in Bangladesh as the responses from the local manufacturers and millers are growing.

Also the chemical traders are enjoying a good business here as the local dyers and washers are importing chemicals a lot from them.

They expressed their views at the 16 th edition of Bangladesh Denim Expo held at the International Convention City, Bangladesh (ICC-B) in Dhaka.Monowar Shikder, director of Sales and Marketing of Soko Chemicals said his Italian company has been selling washing chemicals in Bangladesh over the last 17 years in the denim sector.

Shikder told Bangladesh Post that the chemical for washing of denim fabrics has been growing here as the industry is also growing.

"Denim prospects are good here, our business grew 20 percent over the last few years and in 2024 the business may grow more . Work orders are coming here in good number, we supplied washing chemicals to 100 denim factories in Bangladesh.", he added.

Denim market is growing, said Muhammad Wahidul Alam, general manager of RNT (BD) Ltd another chemical company said.

Denim business has been growing in Bangladesh for three reasons including low price, quality and high capacity.The local millers are adopting new washing and dyeing technologies here to reduce the water in washing of denim fabrics.

For instance, many of the denim millers use seven to eight litres of water for washing a kilogram of fabrics which was nearly 350 litres earlier, the traders said.

Alam also said his business has been growing more than 15 percent because of higher demand from the millers.

Carmina Ferri, founder and chief executive officer of Care Applications, a Spanish device and equipment manufacturing unit said her business has been growing as the local denim makers are using new devices and technologies for meeting the growing demand.

The responses from the local millers is very good as the business is growing with higher demand for denim clothings from the international retailers and brands , she said .The visitors are experiencing the essence of denim culture at Bangladesh Denim Expo, where fashion meets sustainability. 

In this edition, more than 60 Exhibitors from 11 countries participating includes Bangladesh, India, China, Pakistan, Turkey, Italy, France, Spain, Switzerland, Vietnam, Japan etc. Exhibitors are showcasing their latest innovations, from sustainable fabrics to cutting-edge designs, this event highlighting the diversity of the denim industry.  

“Reimagine” is the theme of the 16th edition. Means to re-envisioning the industry is driven by relentless innovation and the seamless integration of digitalization. Together, we can reshape the denim landscape and embrace the power of technology.