40 leading brands honoured as Superbrands for 20-21

Published : 21 Nov 2020 09:20 PM

Superbrands Bangladesh for the year 2020-21 has been revealed on Thursday through a grand virtual award ceremony. 

The award ceremony has honored the 40 most prestigious and valuable brands from diverse industries of Bangladesh. The ceremony also marked the unveiling of Superbrands publication for the next two years. 

Salman Fazlur Rahman, MP, Advisor to the Prime Minister, Private Sector & Investment joined the event as chief guest.

Superbrands is a global arbiter for brands which operates in 90 countries around the world. Launched in 1994, Superbrands has become the most prominent success symbol for brands.

Superbrands are selected through a process which involves independent and voluntary panels of experts from a range of backgrounds, known as the ‘Brand Council’. In Bangladesh, Superbrands for the year 2020-2021 were selected by a brand council consisting of eminent experts. 

Nazia Andaleeb Preema, Visual Artist; Director & Creative Editor, Bangladesh Brand Forum; Founder, Bangladesh Creative Forum; President, Women In Leadership (WIL) has designed the cover for the Superbrands Bangladesh 2020-21 Publication named “VISUAL DIALOGUE”; the underlying philosophy behind the design as she mentioned, “Artistic manifestation is a notion that is unknown to us, to this universe.”

While addressing Salman Fazlur Rahman congratulated all the winners, saying that this recognition is a reflection of all the employees' hard work. It is recognizing the people of all the institutions who are being awarded. 

Shariful Islam, the Managing Director of Superbrands Bangladesh, said, “A quality brand delivering both from its product and services point of view both in a tangible and intangible way over a period of time builds trust, a trust that is built over a continuous period of time – builds a Superbrand.”